national
Box Office Previews for Spider-Man: Brand New Day Reach $50 Million
Just the facts
Film industry revenue tracking reported that preview screenings for 'Spider-Man: Brand New Day' generated approximately $50 million in domestic theatrical ticket sales. The figure places preview earnings on par with or above initial previews for 'Spider-Man: No Way Home'. Theatrical distributors monitor Thursday preview metrics to forecast opening weekend financial performance. Box office totals are compiled across participating theater chains in the United States and Canada.
Why this is news
Early box office performance data showed Thursday evening preview ticket sales for 'Spider-Man: Brand New Day' approaching historical franchise records.
Sources
This summary is compiled strictly from the original reporting below.